Merlins Sports Entertainment Targets 1.2 Billion Cricket Fans With Immersive Experiences, F-Labs Science And Merlins Energy Source

Merlins Sports Entertainment Is Building A New Global Sports Ecosystem That Blends Immersive Entertainment, Performance Science And Premium Energy Beverages.

With More Than 1.2 Billion Cricket Fans Worldwide, The Company Sees Cricket As A Powerful Gateway To Introduce Merlins Energy Source, Merlins F-Labs Performance Innovation And Merlins Immersive Fan Experiences To One Of The Largest Sports Audiences On Earth.

The Global Power Of Cricket

Cricket Connects More Than A Billion Fans Across The World. Few Carry The Emotional Intensity And Cultural Importance Of Cricket. This Allows Merlins Sports Entertainment, To Use It’s Screen To Streets For Micro-Dramas, And Fully Immerse Fans Of Cricket Into The Merlins Sports Entertainments Ecosystem.

Enter Merlins F-Labs

Merlins F-Labs Explores Athlete Performance, Recovery Science And Protective Technologies Including Merlins Guard System Designed To Reduce Vibration Impact Between The Jaw, Neck And Spine During Elite Competition.